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Marketing, Innovation, and the Future of the Automotive Ecosystem with Steve Shannon

Updated: Dec 19, 2021


Steve Shannon

Steve Shannon is an Advisor for Podium, a company that helps businesses modernize customer interactions, as well as EDO, a company that measures the effectiveness of TV spend. Steve’s objective is to bring leading-edge solutions directly to auto marketing professionals. In these roles, he’s helping advertising technology and data science companies understand the auto industry in order to build their business.


Steve began his career as the Director of Marketing at General Motors and Oldsmobile in Michigan. Since then, he has held many advisory roles as well as executive positions at Hyundai, Saab, and General Motors. Steve received his bachelor’s degree from Harvard and his master’s degree from Columbia Business School.


Here’s a glimpse of what you’ll learn: 

  • Steve Shannon shares how he began his career in the automotive space

  • Why General Motors’ Saturn Corporation failed to thrive

  • Steve explains his transition to Hyundai and how he fulfilled the Chief Marketing Officer role

  • Steve’s thoughts on the future of electric vehicles and the US automotive tier structure


In this episode…


How do marketing efforts trickle down and impact a company’s automotive ecosystem? What does the future hold for the US automotive industry?


As someone who has held executive marketing roles at General Motors, Oldsmobile, and Hyundai, Steve Shannon is well-versed in this subject. According to Steve, most marketers are focused on the big vehicle launches within the calendar year. That doesn’t mean they’re not looking ahead towards the future, but it does make it more challenging to disrupt the industry. Whether your company is trying to revolutionize the tier system, the role of dealerships in car sales, or the future of electric vehicles, the automotive sales system is very complex. But there’s hope: although there hasn’t been a big disruption in the industry over the past 100 years, Steve says that change will happen, even if it’s slow-moving.


In this episode of the InsideAuto Podcast, Aharon Horwitz and Ilana Shabtay sit down with Steve Shannon, Advisor at Podium and EDO, to talk about the current — and future — marketing and sales efforts happening in the auto space. Steve shares how he began a career at General Motors, the campaigns he worked on at Hyundai, and the future of automotive innovation. Stay tuned.


Resources Mentioned in this episode

Sponsor for this episode...


This episode is brought to you by AutoLeadStar, a company that helps car dealerships engage quality customers on the web and convert them into car buyers.


Co-founded by Aharon Horwitz, Yishai Goldstein, and Eliav Moshe, AutoLeadStar’s state-of-the-art software automates a dealership’s entire marketing funnel and provides around-the-clock service for dealers.


AutoLeadStar’s innovative technology helps dealerships automate ads, connect with customers, and discover ROI and performance metrics


Visit their website at www.autoleadstar.com to learn more about their around-the-clock marketing service.


Episode Transcript


Intro 0:03

Welcome to InsideAuto Podcast where we feature everyone and anyone you'd want to talk to, in and out of the automotive industry.

Ilana Shabtay 0:14

Ilana Shabtay here with Aharon Horwitz, co hosts of InsideAuto Podcast where we interview top dealers, GM marketers, entrepreneurs, and thought leaders in and out of the automotive industry. And before we introduce today's guests and read today's sponsorship message, Aharon. It's been a while that we've been on a podcast together, so I need to call us out

Aharon Horwitz 0:33

too long is this is the season two are we on up to three? I mean,

Ilana Shabtay 0:36

this is season three. We're gonna wrap Season Three soon. And then we're gonna have season four. We're really excited. It's been a good season.

Aharon Horwitz 0:43

Well, this is gonna be one of our best episodes of the season. I can tell you that already. By by just by our guests, so I'm excited.

Ilana Shabtay 0:50

Yes, so before we introduce today's special guests, this episode is sponsored by autoleadstar.com. The AutoLeadStar platform is built on a technology so powerful, it allows you to market sell, and service cars as you would in the real world online and at scale, making one to one matches between shoppers and inventory. AutoLeadStar is the only platform powered by scale speed and specificity to change the way dealers do marketing today.

Aharon Horwitz 1:12

Amazing. And

so Ilana here we are on the reunion episode you and I. But the main the main story of this episode is Steve Shannon, Steve Shannon is our guest and many of the industry knows Steve, from the many, many years he spent in the industry, including a very important stretch of CMO of Hyundai. So we're gonna hear all about that you Shannon, welcome to Welcome to InsideAuto. Thanks for

Steve Shannon 1:39

joining us. Yeah, great. I want a great to be with you guys today.

Aharon Horwitz 1:45

We're so happy to have you. And you're coming to us from a sunnier part of the world, correct?

Steve Shannon 1:50

Yeah, I'm in Huntington Beach,

Aharon Horwitz 1:52

California. Not a not a bad place to be not a bad place to be. And we want to congratulate Steve on a recent addition to the family a grandchild. Congratulations, Steve.

Steve Shannon 2:02

Yeah, it's our six month old and it's great fun. So you've all got something to look forward

Aharon Horwitz 2:08

That is exciting. That is exciting right now, where Ilana and I are spending our times of like, how do we find babysitting? What's gonna happen, you know, gotta go home, pick up, pick him out of school or sick, you know. So we're looking forward to that, to that unique position one day, but we're very happy to have you on the Steve, one of the things that we like to do with every guest is ask them for their story and have them give us their journey into automotive because it's always a little unique and interesting. And we've never had a guest who was like, who had a straightforward path, we're hoping we find one you may be it you never know. But we'd love to hear your journey into auto. And we're going to then follow a couple threads that we thought would be interesting considering your current roles as an advisor to many interesting companies in and out of the industry and the technology space and also your background and OEMs and at the tier three in the dealership, so you really cover it all for us. So tell us a little bit about yourself and how you came into the industry.

Steve Shannon 3:02

So post college in the northeast, went to work for GM started in assembly plant of all places, got on a marketing track. So I was with Chevy for a while. I was even with Oldsmobile for a while

Aharon Horwitz 3:15

anyway, it's like when you start at an assembly plant. Did they literally say go to the line and start assembling cars?

Steve Shannon 3:20

No, let me tell you what happened. I came out to Pontiac division in Pontiac, Michigan for a day of interviews and they scheduled a day for me, you're gonna meet with somebody and in the manufacturing, you're gonna meet somebody in personnel, somebody in marketing somebody in sales. At the very end of the day, I think they're looking at their watches because they got to kill about an hour with me before they sent me to the airport. So they said you know what? We're remodeling a new plan to build the Pontiac Fierro, which was this very innovative space frame plastic panel, a lot of very innovative innovative labor, labor relations kind of things. So I go over to see this guy. And he was the most sort of charismatic. I'm just a kid and he the way he talks, it's like this whole project will fail unless I come to that plant, because he's bringing in young people that don't anything about the car business. And I pretty much left. And as I debrief with the HR people, I just said, I'm with that guy. I don't care what the job is. I'm with that guy. So it turned out to be an assembly plant.

Aharon Horwitz 4:29

But also that happened because you you had there's an hour to kill and you just got lucky that you've met the guy who you want to work for.

Steve Shannon 4:36

Yeah, yeah. And I would have taken another job in one of the other functions with other people that I interview. But that was just such a formative thing. I have to tell you one more important lesson that I learned about the business was by the time I joined the company, officially about three months later, he had quit. So So wait a minute. No,

Ilana Shabtay 4:58

he was Have you? That was the notion he's having to give all this motivation and inspiration to this guy, and then I'm gonna leave.

Steve Shannon 5:07

I know. It's like, wait a minute, we were gonna be buddies. We were gonna work together. And wait. So

Aharon Horwitz 5:12

let me ask you something. What did you have at the time? Were you familiar? So wait, what was that assembly plant? What were you guys building there? What brand was it was a

Steve Shannon 5:22

Pontiac plant in Pontiac, Michigan that and we were building what what was called a Pontiac Fira, which is a mid engine, plastic panels spaceframe. two seater that lasted in the market about four years.

Aharon Horwitz 5:36

Got it. Got it. And then what happened to that plant? Over the next few years?

Steve Shannon 5:41

Ah, that plant may have closed. Yeah, that plant probably closed it was an old plant built built in the 20s. And was that

Aharon Horwitz 5:50

common? I mean, I, you know, I feel like I should know this. But when, you know, there's so many lines of so many lineages of vehicles that kind of fade out or get get sunset, those plants all closed, they repurpose them for other models, usually,

Steve Shannon 6:04

yeah, almost all of them today get repurposed because the current sort of stock of plants in the country is quite modern, that happened to be a plant built in the 20s or 30s, that used to make Pontiac Grand Prix and Bonnevilles. Wow. And but but only the chassis is it was an assembly plant. So it was the perfect size, to do the full integration of this little sports car.

Aharon Horwitz 6:28

And you're, you're in a marketing track. So were you involved? Was that a marketing role? Or was that in like running your General General Manager of the plant?

Steve Shannon 6:35

Well, no, it was a manufacturing management training program. I see oh, what I would do is spend three months in industrial engineering and three months in finance and three months in HR. So over the course of two months, or two year period, you'll learn a lot about how a plant runs.

Aharon Horwitz 6:51

And did you feel a Jew feel like you fit in there or not? I'm just curious about yourself as a personality. Yeah, it's certainly a while I kind of I have experience of talking to did you fit in? Did you not? Were you different? I'm just curious. What that was like?

Steve Shannon 7:05

Um, well, firstly, not not first day, okay. But you know, you learn, you learn, you learn the cultures and norms, and you learn how to talk and how to behave. And I mentioned, you know, these were union represented people, which doesn't make a whole lot of difference, but there are certain things you can and can't do in a plant because of the Labour rules. So you end up learning a lot of that overtime, I guess that probably a message in the beginning is you keep your mouth shut. You listen, you learn and speak up only when you know when it's really needed. But of course, then you you get more comfortable and people get comfortable with you.

Aharon Horwitz 7:43

And I know you were a GM for 20 years, you said in the end you were you were actually a marketing and product role. Cadillac. Right, but along the way, you were at Saturn, right? That was so I'm curious about Saturn? Is there any lasting linear Is there any lasting kind of contribution that Saturn has still in the world of auto was like, is that just like a deadline and evolution of, of cars? i They're always they've always fascinated me because I kind of remember them, seeing them on the road. And, and you know, they're no or now they don't exist.

Steve Shannon 8:13

Yeah, yeah. You know, I'm, I'm sorry to say that I think that lineage is dead. Yeah. And the reason really is that, you know, you only get one chance to start from scratch. Yeah, you can hire both new employees, you can do things in a new way. You can hire all New Dealer body and you can you can get dealers on the bus as they say that completely aligned with your values. And I'll just give the example that that I went from Saturn, Oldsmobile, and Oldsmobile tried to sort of Saturn is never going to be the division that most took lessons from Saturn, including go to Spring Hill and do the do the team building ropes course where you're, you jump off something with it with a harness on, and you know what, it didn't work, and it's because you have an existing dealer body and not nothing against the dealers. But, you know, in in Chicago, if you have 20 Oldsmobile dealers in the city of Chicago, they're beating each other's brains out. You know, there were seven Saturday dealers and 40 Oldsmobile dealers, there's so many things that you just can't do. Without despite trying without that proverbial clean slate and yeah, and even the one price selling occasionally will see a dealer do that. Maybe some of your I know you've got a big big dealer, dealer, dealer group, maybe some are doing that one price selling but even that's pretty, pretty hard to do.

Aharon Horwitz 9:42

Yeah, it is. And we do see dealers doing it actually, I can't tell if it's like a movement if it's if it's growing. I know that there are dealers that are very passionate about it. But but it's I don't have a sense. It's it's spreading virally throughout the industry. One price selling well,

Steve Shannon 9:59

yeah, the only I mean, the biggest boost to one price selling is COVID. Yeah, and and short supply. Because this is we are in a rare case where there's one price and

Ilana Shabtay 10:10

it's higher 15% above MSRP. So,

Steve Shannon 10:13

there you go. There you go. Plus 10,000.

Aharon Horwitz 10:18

It's crazy. So So you went from GM to Hyundai, where you kind of entered the rarefied air of people who were making Super Bowl ads, and doing crazy sponsorships. And you know, running a, an OEMs, full on marketing initiatives. How long were you at Hyundai? Actually?

Steve Shannon 10:42

I was there just shy of four years.

Aharon Horwitz 10:45

Got it. So what was the diff? What was that transition? Like for you? Like? How did you overcome the whiplash? And what were the major differences between kind of the two? The two OEMs that you were in? If you could speak to that a bit?

Steve Shannon 10:56

Yeah, yeah, um, I guess, first of all, Hyundai was just a lot tougher, a lot smaller resin organization. I mean, GM is a massive organization. Even when I was at Cadillac, the the amount of sort of interactions within the company, you know, Hyundai had a, you know, I had two great bosses, John craft check, you know, who's a way Mo, and and David Koski. And the C suite was about five of us around a table. And we had a fair amount of autonomy from Hyundai Motor Group in Korea. Well, that's a both a big difference in terms of the culture. So we were much smaller, we could be much more quickly moving. And the culture was just one of us moving fast, and, you know, get 90% Correct and go. And that was is very, very exciting to be to be part of that.

Aharon Horwitz 11:47

That's really nice. And and as CMO, to what extent, I've always wondered about this kind of in the senior levels, you know, as a CMO, to what extent do you think about the dealers? And do you think about the dealer side of the business, versus just the OEM branding and positioning and the brand branding and positioning kind of role? Because I imagine, I imagine there there, there's, there's a need for both right to think about how does marketing trickle down? And how do you architect an ecosystem for one day? Versus just like, how do I make sure that consumers love this car or that model? You know, and how did you? How did you think about that when you're in that role? Yeah.

Steve Shannon 12:26

Yeah. Well, one thing that kind of forces you to think about it as, and you guys are both familiar with this somewhat unique model in the auto business between tier one, tier two and tier three, right? Yeah. So you sort of inherits a tier two system where you have dealer marketing groups in the big cities. And so that that's a system that's provided proven remarkably impervious to very much change. And of course, you're concerned about two things. One is you're making a big financial contribution to that. So just say, roughly speaking, Hyundai would put 50 cents in the pot, dealers would put put 50 cent percent in the pot, and Atlanta, we'd go to market together. So you write obviously that investment there. And there was a big concern about what the creative message was how it linked or didn't link with, with tier one. And the same applied in tier three where it's dealer only money. So it's, you know, Steve Shannon, Hyundai and Cerritos, California. But that was a big financial commitment that Hyundai would spend so you're concerned about the financial commitment you're making? You're concerned about? The you know, you have to be stewards of the money. How is the media planning being done in media buying and, and messaging? So it's, it's really important, and it's, it's a again, it's a very common model across almost every OEM luxury guys are a little bit different than mainstream. But that model is remarkably similar.

Ilana Shabtay 13:51

Did you have any kind of campaigns that you did, specifically back to Aharon's question a little bit when he was talking about pushing specific models? Now, when you had that on your agenda? Was that also just from the tier one perspective? Or were you trickling that down to tier two? And tier three?

Steve Shannon 14:06

Yeah, good. Good question. I mean, the way it would work, the starting point would be everything is by calendar year. So you think about okay, what, what do I have big in 2022. And normally, it's vehicle launches. So you've got the Elantras new and the Santa Fe Esmil. So they drive almost all the tier one focus, you're going to spend between 1500 and $50 million in media launching those that tends to drive all the focus the work creative. Interestingly, though, the dealer spending is sometimes the opposite because you say, we've got the new Santa Fe nailed, we're going to spend a tonne of money. You guys need to sell a lawn truss. Right? The Otters are 149 a month. It's in the sixth year of its lifecycle. That's, you know, I don't want to you know, you try to avoid true distress merchandising, but the fact is, you know, in the sixth year of its like life cycle, that's evaluation Lay. And so you very much try to have this, you know, ideally this very elegant coordination between, here's what we're best, you know, best equipped to do, here's what you guys ought to do. And then that's how that's what ultimately gets spread to the system. That's what gets funded. That's what, you know, even dealer creative gets developed for those models that you think dealers are in the best position to promote.

Aharon Horwitz 15:26

Got, Steven, kind of on the subject, but a sort of tangent from it. I'm curious about your take on a big question, which is the future of the tier structure in the US and more broadly, kind of OEM and dealers, car maker and dealers, and retail, you know, if you look at Europe, if you look at like other many other markets, in many cases, dealer service like commission agents for the car makers, and they're selling consignment, they're not owning the inventory, there's no floor plan. There's oftentimes like in smaller countries, there might be like more smaller markets like a localized importer in some in some markets, the OEMs are much more active directly. Looking at what's going on with online selling in its infancy here, it's showing some signs of possibility, looking at Tesla, looking at Lucid rivian, all the buzz that's coming out, you know, do you see like, a seismic shift coming over the next few years, are we talking about the next 30 years is not going to happen at all? And you know, more broadly, what role do you think dealers are going to play the ecosystem? When we look, you know, 510 15 years ahead?

Steve Shannon 16:33

Yeah, yeah. Well, first off, great, great question. First off, I've been around long enough to have seen a couple other periods where there was sort of disruption in the wind. And there was a period back 25 years ago, when GM bought a bunch of dealerships, Ford bought a bunch of dealerships that actually was led in Europe. And that turned out to be a disaster. And there was even a famous nada, where Jack Smith, the chairman of GM stood up. And he apologized to dealers, for GM having been my words foolhardy enough to think they can that they could seriously be in the retail business. Well, I'll also mention an old old boss of mine said, if, if you guys in the factory want to open up a dealership, I want to be right next to you, because I will kick your butt. And, you know, so So the other thing I'd say is just from a purely legal regulatory, the dealership model is remarkably legally protected, right there. Right? A franchise laws. And so I think I'm always a little bit cynical, skeptical about change, you know, change will happen. I'm not one of those, No, that'll never happen. But you know, I think, for example, a fairly big door closed after Tesla, when it comes to doing your own dealerships. I know Rivia n is going to try I'm not super knowledgeable about exactly how they're gonna do it, maybe lucid, but it is really hard to do that yourself. You it requires huge capital, you're already seeing like in the case of Tesla, you're always going to be behind in building service facilities, right. So just go to some of the web, the web blogs, and you look at how long it takes to get a car fixed. So I mean, there will be changes around the edges, you'll look at the, you know, an acceleration and consolidation. Right. So the auto nations and the lithium is, are buying up more stores, but that started 20 years ago, I think maybe there's a little bit of an inflection point where it's going faster. But I think the basic model of you know, independent York, APA, I guess the one the one caveat, this will be when we get to a big compliment of EVs. They require a lot less service. So if I'm a dealer, and I have a 50,000 square foot service department, you know, with 20 lifts, I don't need that in an all electric future. Now, is that 20 years away? Is that 30 years away four years away? I don't know. So that will be a driver of change. But I think in general, it will be slower than almost everybody says, look where we were six, seven years ago about AV, you know, autonomous vehicles, right? I mean, we'd all be in Robo taxis now. And I think last count there somewhere around zero Robo taxis on the road. It's just, we're in the trough of disillusionment. And it's really hard to do. And I think that applies to almost any big disruption in the car business that hasn't had a tonne of disruption. 100 years.

Aharon Horwitz 19:38

Yeah, I mean, it's, it's interesting to consider like, could you make an analogy to the world of streaming video and music and people want to they want to say, oh, car dealers are blockbuster. And, you know, direct sales are Netflix or other things or Netflix. I just don't know if that analogy holds water in my in my view, it doesn't. There's a lot more complexity here. You don't really see many technology products Apple Tesla being maybe the exception sold direct without some sort of intermediary. You know, and then I look at like the fleet plans and like okay, so sure like Volvo by 2030 something 2035 I don't know 2033 will go all electric till General Motors and Ford and Toyota go all electric it's gonna be it's gonna be out into the 40s. You know, and I just I don't know if I by the by the doomsayers around around dealerships, it just seems like a much more complex structure than blockbuster. And yeah,

Steve Shannon 20:37

yeah. And also, keep in mind that I just take gm as the example, when they had that big announcement, four or five months ago about the 30 billion initial investment and this to 2030. You know, when you read the fine print, that is an aspirational goal. Right. And right now, they need to sell as many $80,000 tacos and Suburbans and Silverados as they can to fund the 30 billion so. So everything has to be that sounds good. Right? And, and from a Wall Street standpoint, and maybe from a board of directors. But But But keeping a sort of a backup plan, that it happens slower? is really going to be critical. I mean, nobody, no, it's kind of like the Hollywood expression. Everybody wants to be first to be second. So I'm not sure if I want to be the first one that that has no internal combustion engine cars are all for sale. Yeah. And the other thing, too, is I don't have the numbers, right. But if there are 80 billion, what's the number of the total current number of internal combustion engines across the world?

Aharon Horwitz 21:44

Right? I think it's something it's either like, it's like 68 or something like that.

Steve Shannon 21:47

Yeah, it's a it's a phenomenal number. Okay. And so let's say we start in the coming years, more, more, more electrics more electric, that the time it's going to take for that to be a significant share of the global? I don't know. That's a long time. So I'm with you. That changes for me, I just, well, here's here's the thing, too, we taught you totally. I'm

Aharon Horwitz 22:10

also I don't know that dealers won't play a major role in electric car sales. I think they will. Right. And exactly, that was a fallacy that everyone made a logical made a sort of like, oh, you know, electric cars are coming. They require less, I guess, you know, effort and parts, it's different. We won't need dealers, I'm not sure that that holds up as a as a, you know, as a logical conclusion.

Steve Shannon 22:33

Exactly, exactly. What in fact, you're seeing a lot of pundits who are claiming that the lack of more aggressive adoption of what EVs are available, is because dealers don't know how to sell. And I don't, I don't believe that too much in the sense that a dealer will sell whatever people want to buy. So it's a little bit of a chicken or the egg, it's, you know, if I can, if I can walk you from a, I don't know, let's say a bolt, that's 40,000. And whatever, the more comparable, although they don't sell their hands anymore. That's 25. Yeah, both of those things going on. But I want to mention, you know, or you mentioned streaming, and now you guys would be closer to this, but there's a lot of data. If there's ever a supercharging, of digital retailing, right, it was the COVID. Right? But even today, I think if you look at, like the adoption, it's, it's a lot better than it was, but it's still slower than you might think. And as you probably know, if let's take for example, you know, JD Power has these eight steps, and you know, from select the car, negotiate the price, you know, evaluate the trade, the number of consumers today who do like all eight steps online, is like in the low single digits. So there's just another example of change that, that is coming, but boy, it's, um, and you guys would know better, you know, some of the some of the solutions aren't for easy to use. And there's a whole set of reasons for that. So yeah, absolutely.

Aharon Horwitz 24:03

And I mean, that it's clear that like, a car is not a it's not a pair of shoes, there. It's just a different, it's a different animal. And I'm interested, I always like, it's interesting to look at data about like younger shoppers, they tend to want to have a place that they bought from that they know, more so even then shoppers were more experience with car buying. Very, very interesting. And I think, you know, there's no answer, obviously, but it's a it's definitely like, a thing that's out there. And I think when you're in the complexity of the industry, and you understand it, also the franchise laws dating back to like, post depression here, it's not as it's not just a simple thing, like, oh, Elon must open Tesla, therefore every every OEM is gonna go direct and dealers are gone. It's not gonna happen like that. Yeah.

Steve Shannon 24:46

Right. Right. And it will be resisted. You know, there's talk about trying to do that with electrics only. So

Aharon Horwitz 24:54

yeah, so that's a lot of legislation I see is being rewritten, saying, oh, electric is fine. If you have an all electric fleet, then I start thinking okay, so were OEMs gonna carve out a sub company with an electric that's all electric, or are they gonna wait till they're all electric? In the meantime, they I mean, dealers, dealers, finance, if I'm not mistaken, they find their floor plans finance a lot of capital investments, and operating capital of the OEMs meaning US auto US auto dealers are buying cars as they roll off assembly lines and that money, which they're financing from the bank's captive finance and money from the OEMs kept the finance bank, right. That's, that's a lot of what keeps the wheels lubricated for the for the OEM. So it's not there's a financial friction in it, you know, in terms of his you just can't flip a switch and say, Okay, now we're direct, it would not work.

Steve Shannon 25:44

Big. Exactly. All all. You know, from the time the car leaves the factory door, the dealer owns it. So he finances that inventory. Yep, he finds he finds I need six acres of land in Newport Beach, California. I've got to build a building. That's all that's private capital. I guess the only thing that's interesting is, now that you're seeing valuations rivian at one point was worth 150 billion, it's now down to only 90 billion, or who said hasn't sold one car yet. Yeah, and those cars will be $170,000. And and they're valued at so. So maybe there's a little more money there to pay for those costs that currently are done by independent

Aharon Horwitz 26:26

right so my, it's gonna be somewhere near the beginning some some very nice cars, though, let's admit it, I like watching the videos as much as the next guy. Sometimes, you know, nothing person. So it's okay. So this is a great conversation. And it was fun to learn a little bit about you and also delve into some of the the, you know, predictions about the future. So thank you very much for joining us. I was really great.

Steve Shannon 26:49

Yeah, I'm a big fan of what you guys are doing and great to great to get to chat here.

Aharon Horwitz 26:54

Amazing. So Steve, we know you're involved in technology. We know you're on the board of a bunch of companies do you do you write and publish at all? Are you out there? Is there any anywhere where you're kind of commenting on the world?

Steve Shannon 27:04

You know, I don't have my own spot. But I done a fair number of global webinars for Podium, let's say or for audio or for but I that's probably a good idea.

Aharon Horwitz 27:15

Alright, once you spot comes out, as soon as it's out, we're gonna promote it on our channels. Ilana remember that? Yeah.

Ilana Shabtay 27:21

listeners can find you but they can also find me through LinkedIn and

Aharon Horwitz 27:24

absolutely, yeah, we're gonna we're launching we're gonna launch Steve right here. As these launch next next week, we're gonna be launching Steve. Okay. Ilana, wrap us up with many thanks to Steve we're going to wrap up and we look forward to catch up with you again, Steven seeing where things go forward to it. Thanks again.

Ilana Shabtay 27:44

Yeah, thank you so much, Steve. And for those listening if you enjoyed this episode, please tune in insideautopodcast.com you can find us on all main outlets wherever you listen to your podcast again. Steve, thank you so much for joining us.

Outro 28:01

Thanks for listening to InsideAuto Podcast. Check out our other episodes with top entrepreneurs and industry leaders.

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